MERLO - 60 Years of History, the Exhibition Pathway

6. Investing in the future

Investing in the future

This room hosts the photo shoot created for the exhibition by photographer Oscar Bernelli, which captures the essence of a forward-thinking company. His images offer a glimpse into the company's ambitious growth path in recent years. This is made up of initiatives aimed at expanding the plant, improving production and preparing for future challenges and opportunities.

The photographs illustrate Merlo's transformation, a commitment to introducing cutting-edge technology to remain globally competitive without ever losing sight of sustainability and human well-being.

A visual tale that weaves together innovation, tradition and forward-thinking vision, capturing the company's essence.

    The construction of a Merlo vehicle starts with the careful selection of suppliers to ensure the highest quality materials. The metal plates are then cut and bent according to their intended use.


MERLO 60 YEARS OF HISTORY THE EXHIBITION PATHWAY

Project by:
MERLO S.p.A.
Under the Patronage of:
Municipality of Cuneo
Conceived, curated, and produced by:
Art.ur – art, culture, innovation
Studio 3Mark
Direction:
Michela Giuggia
Coordination, research, and texts:
Giuditta Gentile – Art.ur
Rachele Re – Art.ur
Exhibition design:
Studio 3Mark - Arch. Manuela Rosso
Arch. Michele Cassino
Set-up:
Paolo Sasia – Art.ur
Marchiò Carpentry
Bruno Fabbro by Bruno Federico
Icarus Group
Graphic design:
Studio 3Mark - Arch. Manuela Rosso
Arch. Michele Cassino
Photographic project:
Oscar Bernelli
Video production and editing:
Automoto
Geordy Bergerone
Narrator:
Raffaele Musella
Ticketing and reception service:
UR-CA Social Cooperative
Educational workshops:
Giuditta Gentile - Art.ur